Bionova

Positioning Bionova 'My way to grow'

After starting the collaboration with Tundra with an eye-catching campaign concept for their pure vegan fertilizers, the need soon arose to jointly take the Bionova brand further internationally. Based on the Tundra marketing DNA sessions, the target groups were clearly identified and we developed a clear positioning for the Bionova brand. The grower was put central with the concept 'My way to grow', the corporate identity was restyled and new recognizable packaging lines were set up in no less than 18 different languages. With this, the branding stood like a house.

To increase demand in stores, Tundra created point-of-sale materials. From large window stickers to small sample packs, from a counter display with growing schedules and brochures to a complete brand corner. Retailers were also supported online with web banners and other digital content.

To position the Bionova brand even better, Tundra developed a new campaign focusing on the distinctive concentration and return for the grower: The power to perform. Supported with creative sponsorship of xtreme athletes and online and offline promotion.

Online growth!

Meanwhile, the next steps to load the brand are already hard at work: a new website. The Bionova brand is growing like cabbage! Bionova is clearly positioned in the market, stands out on store shelves and customers are fully supported with cultivation knowledge, of course provided with the recognizable branding of Bionova.