Corporate identity design
How your brand looks on your website, your business cards, your mailings and other (online) communication tools is determined by your corporate identity. In all those expressions you show the face of your brand. Your corporate identity is really just a set of agreements that ensure that it is a recognizable and consistent face that you show to the world. To do that, it is advisable to have a corporate identity manual developed.
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Get in touchWhy is corporate identity development important?
A corporate identity ensures that you are recognized as a brand. It is a handbook of agreements that ensures that all your expressions are recognizable. Whether it concerns the development of a website or webshop, or the creation of presentations, stationery, business cards, offers, invoices, envelopes, e-mails or even corporate clothing, a recognizable corporate identity ensures that your brand is recognized.
What does a recognizable corporate identity provide?
Having a corporate identity developed delivers a lot, although it is not always immediately noticeable. As with other aspects of branding, developing and adhering to a corporate identity is mainly about the (gut) feeling you are going to create with your customers and visitors. A clear corporate identity ensures that all expressions of your brand or company are consistent and recognizable. This recognizability ultimately creates a certain feeling with your customers, which - if all goes well - will make them want to return to you more often.
What does a corporate identity consist of?
A corporate identity is more than just a brand logo. A complete corporate identity consists of several elements, namely:
- Name
- Logo
- Coloring
- Typography
- Form language or imagery
- Photography style
- Tone of voice
The various corporate identity elements can be recorded in a corporate identity manual, which is used to brief web designers, photographers, copywriters and other creatives who must take the corporate identity into account.
What are the advantages of having an agency design a corporate identity?
Of course, the main reason to have a corporate identity designed by an agency is that everyone should do what they do best. Shoemaker, stick to your last. Developing corporate identities is an expertise and is our second nature. What we do. We partner with you or your marketers. We spar, advise and develop in order to design a corporate identity that really fits your brand or company.
What does a corporate identity design or restyling cost?
Creating a new corporate identity or restyling an existing one is possible for any company or brand. As mentioned in the paragraph above, this involves more than just a brand logo. Because the development or restyling of a corporate identity is a completely different process for each brand, it is not possible to give a fixed price for this. Would you like more information or a customized quote? Let us know by sending an email to hallo@tundra.nl.
How can Tundra help you do this?
Tundra is a professional marketing agency based in Waalwijk and branding is in our genes. Furthermore, we are a flexible sparring partner with a single point of contact throughout the project. With experienced project managers and a team of specialists in diverse fields, such as designers, web developers, copywriters, photographers, branding specialists and more, we can call ourselves a true full service marketing agency.
And we don't speak expensive language, but rather like a no-nonsense approach. This is how we have been helping companies and organizations in various industries with their corporate identity for over 20 years.
Wondering what we can do for you?
Do you have a question in the area of logo and corporate identity design and corporate identity? We would be happy to help. Send an email to hallo@tundra.nl or call 0416 355 229 for a consultation over a cup of coffee or tea.
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Wondering how we can work together to make your brand, business or organization even stronger?Send an email to hallo@tundra.nl
Or call us 0416 355 229
