Search engine optimization SEO

Why is SEO search engine optimization a must?

Chances are you found this page through Google. That's because the vast majority of people who search for a website online find that website through Google. Therefore, search engine optimization (SEO) is very important. In other words: if you can't be found via Google when people enter certain keywords, you are missing out on a lot of potential visitors and customers.

In SEO search engine optimization, we are going to optimize the website for better findability in Google. Here, the design of the website is essential. Think of pages with the right search terms, the URL structure, the amount of text with headers, an internal link structure that is in order and the metadata (underlying texts that are not visible to the visitor, but are read by Google) must be good.

How to improve your findability in Google in 5 steps?

SEO only works if it is tackled properly. To be found better in Google, it is necessary to optimize SEO structurally and step by step for a longer period of time. An SEO process can be divided into five parts: we start with the SEO strategy, in which we answer questions such as "Which keywords are we going to focus on and how are we going to do that?

In the months that follow, we get to work on monthly on-page SEO work. We do this through content creation and technology monitoring and optimization. In the months that follow, we will also work on off-page SEO using link building. After six months an evaluation follows with recommendations on how to be found even better in Google.

1. SEO strategy
2. Content
3. Technology
4. Authority
5. Report

1. What does an SEO strategy - the basis for keyword optimization - look like?

In what market do you want to be found? What do you want to be found on? Which keywords are being searched for and which are not? Based on a keyword research we select keywords with high search volume and relevance. We agree on the possible keywords and this forms the basis of our SEO optimization strategy. We then optimize the URL structure of the website based on the most important keywords and expand the website with new pages. We do this in the SEO optimization strategy.

2. How do you make and website findable through content creation?

Once the SEO strategy is in place, we start working on content creation to make the website findable: optimizing and expanding existing pages and adding new pages where necessary. To do this, we write SEO-optimized texts with the right keywords in the right places. We start with the most important keywords and gradually expand this to different phases of the customer journey. This is not always about additional information about the product or service. A customer also wants in-depth and broadening information, an answer to the questions and problems he or she experiences. In addition to SEO-optimized texts for the pages, we can also write SEO-optimized blog articles, also called content marketing.

But we start with the basics: web copy for the most important keywords. Those web texts always meet three conditions. They are written for level and readability for the visitor, in the style of the brand or company and optimally findable for Google.

3. How do you optimize your website's technology for findability?

To create a website that is as search engine-friendly as possible for findability, it is necessary to monitor and optimize the technology of the website for Google. In doing so, we extract optimizations from tools such as Google Search Console and Google Analytics. To gain insight into optimizations, we also use software such as Semrush. We will process the output of this periodically and develop it into an advice. Besides the crucial technical aspects that we monitor, we also periodically analyze competitors (on which search terms does the competition score, on which you do not yet score) and analyze recently optimized pages.

5. Why is reporting SEO results important?

First of all: measuring = knowing. Of course, you want to know what our monthly work yields. Precisely because SEO search engine optimization is a process that steadily improves, we monitor the statistics on a monthly basis. Findability in Google is judged by the positions of your keywords. We create and email a monthly Google Datastudio report showing the performance of the website and the positions of the keywords. After a few months, you will see that the SEO search engine optimization begins to pay off.

Why outsource SEO to a search engine optimization agency?

Why outsource to an agency? SEO is wide-ranging and has diverse expertise. At least, if you want to do it right. Anyone can think of a keyword, but to structurally improve and optimize your findability in Google, you need to outsource SEO to a search engine optimization agency. It is good to have basic knowledge of everything, but setting up and optimizing requires specialized knowledge. When you let our specialists set it up right from the start, you will reap the rewards fastest. New developments within Google happen fast and your competitors are not sitting still either. We ensure that you are always up-to-date.

How can Tundra help you do this?

Tundra is a professional marketing agency based in Waalwijk and a specialist in building websites, providing online marketing and thus in SEO search engine optimization. When deploying SEO processes, we determine in advance which market we will focus on. It requires a different strategy if you only want to be found in Den Bosch and Tilburg than if you want to be found throughout the Netherlands or in the international market. For English and German website texts, we work together with translation agencies with specialist knowledge of SEO.

With our more than 20 years of online experience, we have successfully rolled out many SEO projects for SMEs in a variety of industries, both B2B and B2C.