MailChimp email marketing

What is email marketing and what does it get you?

E-mail marketing is the interest, enthusiasm, activation and/or persuasion of potential customers about (purchasing) your product or service by means of sending e-mails. You ensure that you are regularly in the picture with your target group and thus also contribute to being top of mind with that group. Furthermore, if you do it right, it can also bring you many direct purchases or contact moments, since you can promote new products or services in your way.

What are the benefits of email marketing using Mailchimp?

Special software programs/apps have been developed for many e-mail marketing campaigns that can help you with it. Mailchimp is a well-known example. This program helps you organize your e-mail marketing activities. Below are the advantages of Mailchimp over sending direct mails from your mailbox.

• The emails can be formatted using Mailchimp's user-friendly drag-and-drop principle; this makes it easy and quick to create a beautiful newsletter.
• Subscribing and unsubscribing is automated and processed by Mailchimp without you having to do anything.
• You always have an up-to-date list of users, as incorrect email addresses are automatically recognized and easily deleted.
• It can be fully integrated with a (WordPress) website, through the website someone can sign up and that person automatically appears in the list of users.
• It is possible to work with different address lists for different purposes.
• It is very easy to import address lists of existing email addresses.
  You can publish campaigns automatically on Twitter or Facebook.
  The software tracked everything and offers extensive statistics viewing.
• With email marketing automation, you can set up automatic emails for such things as a welcome message, a reminder that a shopping cart is still full, etc.
• You can send personalized emails with it.
• You can A/B test well with it and analyze the results.
  Therefore, it is possible to create the most optimal marketing campaigns based on analytics.

Outsource email marketing to an agency

There is secretly a lot involved in e-mail marketing. For example, you need to implement subscription options on your website so that people can sign up. In addition, you should not send too few emails, but also not too many. Every email must serve a purpose and every purpose requires a different approach. In other words, there is a lot involved and it requires a good strategy. Outsourcing e-mail marketing is a good way to make sure it's done right.

How can Tundra help you do this?

We design templates in your own house style and set up the management environment with mailing lists so that, if desired, you only have to fill and send the newsletters yourself. But we can also take care of all the writing and sending if you wish. We ask for or receive input, write newsletters, provide the images and buttons that must ensure more conversion/visitors to your website or webshop and carefully plan the sending. Outsource to an experienced team of specialists. We do it in partnership with you, preferably for the long term.

Tundra is a professional marketing agency based in Waalwijk and a specialist in online marketing and thus in setting up newsletters and email marketing. With our more than 20 years of experience in the field of online, we have already carried out several successful email marketing projects for SMEs in a variety of industries, both B2B and B2C.