Better findability in Google through online marketing

What is online marketing and what does it consist of?

Online marketing is the collective term for all marketing activities that take place online. These are all activities designed to draw attention to your brand, product or service. Often the ultimate goal is to achieve conversions in the web shop or to get potential customers to make contact via the website.

Some of the most widely used and important forms of online marketing are:

• SEO marketing - Search Engine Optimization, also known as search engine optimization.
• SEA marketing - Search Engine Advertisement, also known as search engine advertising, usually through Google AdWords, Google Ads or Google Shopping.
• Social Media marketing
• Email marketing
• Content marketing

Why is online marketing essential to be found well in Google?

According to estimated figures, there are nearly 2 billion active websites worldwide. And the number of Web pages is then much larger. More than 95% of people searching for something online use Google to do so. In other words, if you want to be found, it is essential to be easily findable in Google.

Fortunately, online marketing - especially SEO and SEA - can help you do that. In fact, without good online marketing, you simply won't be findable in Google. With the help of a good SEO strategy, you can ensure that you will eventually be high up in Google when someone online enters certain keywords in Google. If you are a shoemaker in Waalwijk and you want to be found in Google when someone types in "shoe repair" if they are in Waalwijk, you might consider writing a good article about "shoe repair in Waalwijk" and publish it online on a landing page. That's one small part of a broader online marketing strategy to get found in Google.

Fun fact: chances are you landed on this page through Google, that's because of our solid SEO strategy.

Why outsource online marketing to an agency?

In the example above, we assumed for a moment that you were a cobbler. You probably know the saying: cobbler, stick to your last. Everyone is good at something, and we are good at online marketing. At least, this is what our customers think. Expertises such as SEO, SEA, Social media marketing, Email Marketingand content marketing, are part of our second nature. Nowadays it is easy to quickly learn about anything (via Google, for example), but setting up and optimizing online marketing really requires specialized knowledge.

When you get it set up right from the start by our specialists, you reap the benefits the fastest. New developments happen fast, Google and your competitors do not sit still. With the help of a solid online marketing agency like Tundra, you will be ahead of the pack.

Why is online marketing important for both B2B and B2C markets?

Whether your business operates in the B2B or B2C market, online marketing is always essential. Whether your customers are businesses or consumers, it is always important to be found online. Of course, both markets require a different approach, which is what we specialize in.

We deploy online marketing processes for business-to-consumer websites and web shops, we make consumer products findable, we generate traffic from quality visitors and realize online sales. But online marketing is also essential for business-to-business; marketing a wide range of services, generating leads and quotation requests and also for B2B we create online sales.

Local findability

For many businesses and brands, local findability is very important. Think for example of a restaurant, real estate agent or a local courier service. We ourselves, for example, want to be findable locally through online marketing in Waalwijk and also focus with our online marketing on Drunen and online marketing aimed at Kaatsheuvel. But certainly also beyond.

Where do you want to be found? We are happy to help you with your online marketing in Den Bosch, there are also many companies from the region of Tilburg who let us take care of their online marketing.