Brand name & brand strategy
A brand is a (gut) feeling people get from your product or service. The power of your brand rests on what people think of you. It is in fact nothing tangible, but you can influence it with tangible things, such as a brand name and a brand strategy. Through good brand positioning, you can positively influence how your (potential) customers feel about you. But how do you do that? You can read all about it here.
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Get in touchWhat is a brand strategy?
Actually, a brand strategy is simply the way you are going to present your brand to the public. This has to do with what your brand will look like, think of a name, a corporate identity and a logo. But it also has to do with where, when and to whom you are going to show your brand. Think about appropriate means of communication, advertising, campaigns and choosing the right target group.
Why is a good brand strategy important?
A good and clear brand strategy ensures that you claim a place in the mind of your (potential) customer. It is up to you to determine what kind of associations you want your target group to think of your brand and then to work out how you are going to achieve this. Red Bull is a very clear example of this: 'Red Bull gives you wings' and to reinforce this slogan, they sponsor a Formula 1 team, among others. When you think of fast, adrenaline-inducing sports or activities, you think of Red Bull.
What does recognizable brand positioning deliver?
A recognizable brand positioning shows the desired position of your brand in the market. This clarity is also good for your employees, since they then have a guideline to hang their marketing activities on. Ultimately, this is also going to make it clear to your customers why they should be with you. For example, you buy a Tony's Chocolonely chocolate bar not only for the chocolate, but also because you know they are doing something good for the chocolate chain (and thus the world). The latter is due to Tony's strong brand positioning.
How does brand positioning or repositioning work?
Our specialists will work with you and your (marketing) staff in the search for a strong brand positioning. It starts with the basics: what are your brand's mission, vision and core values. Then we hold strategic sessions. After several times of sending and receiving, we present the first version of the brand positioning (or brand repositioning). There is a natural reaction to this, as it remains a dynamic process, after which elements will be adjusted.
Why have an agency come up with a brand strategy?
We do often use the phrase, "cobbler, stick to your last. Everyone should do what they are good at, and we dare to say that we are good at developing a brand strategy. Coming up with a smart, appropriate brand name is part of that. But of course, since it's your company or brand, we do everything in close collaboration with you and your employees. We know the ropes of marketing, you know the characteristics of the brand.
Our team is accessible, knows what they are talking about and also knows when something is not within their skillset. We prefer to sell 'no' rather than hot air, but prefer to call in specialists from our creative shell who do know the answer. As a result, we almost always have an answer to all digital branding & marketing questions.
How can Tundra help you do this?
Tundra is a professional marketing agency based in Waalwijk and a specialist in the development of brand strategies, among other things. With our team of digital professionals and our more than 20 years of experience in the field of branding & marketing, we serve SMEs in various industries. These include sectors such as business services, fashion & lifestyle, government & education, healthcare sport & welfare, arts & culture, IT & software, metal & manufacturing, transport & logistics, real estate & construction, funeral industry, food, B2B marketing and B2C marketing.
Jargon
We like clear language. Should you want to know more about a particular subject term on this page, you can find the explanation here.
Wondering what we can do for you?
Do you have a question about developing a good brand name and brand strategy? We would be happy to help. Send an email to hallo@tundra.nl or call 0416 355 229 for a consultation over a cup of coffee or tea.
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Wondering how we can work together to make your brand, business or organization even stronger?Send an email to hallo@tundra.nl
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