Domain name registration

What exactly is a domain name?

Domain names are the so-called addresses of the Internet. The difference between domain names and web hosting can be compared to a store. The address of the store is the domain name and the property itself is the web hosting. Do you want to dress up your premises nicely? Then you do that with a CMS like WordPress. Building a webshop? Woocommerce or Ecwid. E-commerce platform needed? Then you can use Lightspeed, for example. We could go on like this for a while, but the basis that is visible to everyone is surely the domain name.

How easy is your domain name to remember?

It is important that your domain name is easy to remember, easy to type and preferably also says something about what you do. For example, 'www.printerkopen.nl' is not necessarily very sexy, but it does meet the three requirements: easy to remember, easy to type and it says exactly what you can do there. This makes it a strong domain name after all. By comparison, 'www.innovatieveprintoplossingen.nl' would be less easily remembered, even though you might think it sounds better.

What does a strong domain name get you?

If your visitor can't easily remember your domain name, he's naturally a lot less likely to return or tell someone else about it. An easy-to-remember name brings more direct (returning) traffic to your website. And those are important visitors, since it costs nothing to have those visitors return. In addition, a domain name also affects findability in Google.

Also think carefully about the choice of extension for your domain name. If you only operate in the Netherlands, a .nl domain name is an obvious choice. Do you operate internationally? Then a .com address is more appropriate. But there are many more extensions possible.

How should you register a domain name?

It may seem obvious to register a domain in your company's name, but mistakes are often made when registering a domain name. For example, it frequently happens that a domain name is in the name of an IT company or website builder, when it should actually be in the name of the company itself. This can have legal consequences. Within a BV structure, it is then desirable to put a domain name on a holding company and license it to the operating company. Then your intellectual property is also better protected for the future. We at Tundra can give you good advice on what is the best solution for your situation.

Why let specialists do the conception and registration of your domain name?

There are a number of reasons why it is wise to let specialists do the thinking and registration of your domain name. There are a number of questions important when choosing the right name. What market do you serve? What product do you offer? Who is your target market? What are your company's core values? It all has to do with choosing a good domain name. In addition, it is then also important to think carefully about how easy your domain name is to remember and type. Next, you need to research whether the domain names are still available and which extensions you want to register. And after the choice is made, it is important to register the domain in a proper way. We can help you with that, too. In short, consult with Tundra which strategy best suits your brand. After all, this also affects your findability in Google!

One agency for domain registration and website/webshop realization

The added advantage of outsourcing your domain registration to an agency is that our expertise doesn't stop there. We have everything under one roof; from registration and web design, to technical realization and maintenance and making your website or webshop findable.

How can Tundra help you do this?

Tundra is a professional marketing agency based in Waalwijk and a specialist in building websites and choosing and registering a suitable domain name. We advise, create and relieve you in the field of online marketing. With our more than 20 years of experience in the field of online, we have already advised and registered many domain names for websites for brands and companies in various industries. These include sectors such as business services, fashion & lifestyle, government & education, healthcare, sport & wellness, arts & culture, IT & software, metal & manufacturing, transport & logistics, real estate & construction, funeral services, food, B2B marketing and B2C marketing.