Social media marketing

What is social media marketing

Social media marketing involves all the activities you do through social media - think Linkedin, Instagram, Facebook, TikTok - for the benefit of your business or brand. Whether that's posting a beautiful image of a new product on Instagram, or sharing an article on Facebook, or sharing interesting contributions on Linkedin with your business account, it's all part of it. But to really make an impact with social media marketing, you do so using a social media strategy and complete social campaigns.

The impact of social branding

Using social branding, you leave a feeling with your target audience through social media. The important thing here is to think carefully about everything you share on social media. For example, if you look at the Instagram page of Coca Cola, you get a completely different feeling than the page of Tony's Chocolonely. That feeling has everything to do with branding. It is important to think carefully about the feeling you want to give your target group with your brand. And then set up your social media campaigns accordingly.

The importance of a strong social media strategy

Getting your business or brand noticed through social media requires a strong strategy that ties in with your entire online marketing. You need to determine what audience you want to reach and, more importantly, how you want to excite that audience. You create measurable goals and then you create a content calendar and make sure that you invariably keep posting to social channels so that you can later see exactly whether you have achieved your goals.

Coming up with eye-catching social media campaigns

The first thing to ask yourself is: where is your target audience? On Facebook, Linkedin, or still on Instagram? Once you have that mapped out, the key is to get noticed. You can do that with creative, eye-catching social media campaigns. And we at Tundra can do that like no other.

Outsource social media marketing to an agency

A pitfall of many companies is that they use social media "just for the sake of using it. This costs time and energy, but ultimately delivers nothing. If you create content that fits your goals and target audience, you can actually achieve something with social media. That is the importance of a social media strategy.

Ultimately, social media marketing is an expertise. To do it well, you have to know what you're getting into. For us, social media marketing is second nature. We know how to set up the perfect campaigns with you to reach your target group. We take this off your hands by creating and posting social content based on a content calendar and by running targeted campaigns. We do all this in the house style that suits your brand, with the right call-to-actions that bring visitors to your website or webshop. We think of everything!

How can Tundra help you do this?

At Tundra, we not only work out the parent social media strategy, but also develop the campaigns for the diverse channels - think Facebook campaigns, Instagram campaignsand Linkedin campaigns.

Tundra is a professional marketing agency based in Waalwijk and are experts in the field of social media marketing. With our more than 20 years of experience in the field of online, we have already carried out several successful social media projects for SMEs in a variety of industries, both B2B and B2C.