Logo design

Why a recognizable company logo is important

Having a strong brand or company logo designed is a necessity as a logo is one of the most important corporate identity elements that ensure your brand or company is easily recognized. If you don't have a logo, or a logo that doesn't fit the company well, then you run the risk of being recognized or wrongly associated. A good logo is scalable and recognizable both small and large. This allows you to use it on your website or online store, as a small profile picture of your socials, but also on very large walls of your trade show booth.

So what does a timeless logo get you?

It is difficult for a logo to determine its tangible benefits. You can't possibly go and ask all your customers whether the logo played a role in the purchase of a product. And even if you did, they wouldn't be able to answer, since the logo also plays a role primarily in the subconscious of the people who see it. We know that a customer sees your logo and product several times in their customer journey before they proceed to purchase. Recognition is essential then. Having a timeless logo created is a good investment, namely: a logo gains more and more recognition over time and is an indispensable element in the branding of your brand. If you have been building your brand awareness for years, a restyle of your logo is a wise option: you will keep the good elements of your logo, only in a refreshed version.

Fun fact: The Nike swoosh was designed by graphic designer Carolyn Davidsonis. At the time, the company paid $35 for Carolyn's services. With inflation, that would now be about $220. Today, the value of the logo is estimated at a sloppy $26 billion.

Why get a logo designed by an agency?

Designing a logo is an expertise, which requires paying attention to several aspects. First, of course, there is the creative and visual aspect, for which we at Tundra have our specialists. In addition, a logo must be timeless - that is, not trendy, because then you have to have a new logo designed every two years. And the logo must be easy to use in all kinds of formats, both in online campaigns and websites and in print or large at a trade show.

Our extensive experience in designing logos for a variety of companies ensures that we know how to manage every positioning and creative process, and if desired, can document it in a brand guide / corporate identity manual. With our team of specialists, we are happy to work with you to design the new logo and matching branding for your brand or company.

How can Tundra help you do this?

Tundra is a creative digital agency based in Waalwijk and designing logos and corporate identities is in our genes. We are a flexible sparring partner with a single point of contact throughout the entire project, from positioning to promotion, both online and offline. We also have over 25 years of experience in logo and branding. We serve SMEs in a variety of industries, both business-to-business and business-to-consumer.