Advertising in Google with Adwords (SEA)

What is SEA and how do you go about advertising with it in Google?

In addition to opportunities to improve your website or online store for organic findability (SEO), you can also advertise in Google: this is called SEA. SEA stands for Search Engine Advertising and is the umbrella term for using Adwords ads, adding your products to Google Shopping and even more different paid Google advertising options.

How do you get more sales and leads through an Adwords campaign?

To be able to sell more services or products you will need to drive the right visitors to your website or web shop; you can stimulate this by deploying a paid Adwords campaign aimed at people actively searching for what you have to offer. This can be done in several ways.

• Search campaigns in the search network: text ads in search results
• Display campaigns: image ads on websites increase branding and brand awareness
• Video campaigns: video ads on YouTube
• Shopping campaigns: product ads in Google Shopping (incl. remarketing)In consultation we make a choice or combine the different possibilities within your Adwords campaign.

How does an SEA campaign work?

An effective SEA campaign starts with a good setup. Together we determine whether you want to focus the SEA campaign on specific products or product groups, or more "branded" on your brand name. A campaign is set up for each product group and theme. Each product group gets a separate ad group based on the keyword research. Three unique, relevant ads are created per ad group.

Determining the right (type of) keywords to go with your theme is important. For example, you can use exact or broad keywords, but also word groups consisting of several words. For example, a very specific word group focuses on a smaller target group, but one that is searching very specifically. This needs to be considered. For each SEA campaign, we determine the right strategy to get the most out of it.

Why should you outsource Google Ads an Adwords specialist?

Outsourcing Google Ads to an Adwords specialist is wise, because he or she will organize the campaigns from the ground up according to Google guidelines, creating a solid foundation. These guidelines are constantly evolving, an Adwords specialist follows the developments closely and then adjusts the campaigns on a monthly basis, allowing you to increase the number of sales achieved from the budget. Campaigns and ad groups that do not yield results are optimized or taken down. In this way, no unnecessary budget is thrown away and the focus is placed on the high-performing products.

An Adwords specialist analyzes the search terms where people clicked on the ads and irrelevant search terms are excluded. Relevant search terms are added to appropriate ad group. For new, interesting search themes, separate ad groups are created, keeping the ads specific. This allows us to immediately see what gives the best chance of sales and the cheapest possible click rates.

What is Google Shopping and what can you do with it?

In addition to using text and image ads, you can also ensure that your products are visible in Google Shopping. The product ads are then based on a Google feed with all the necessary product information. Think of name, price, EAN code, SKU, length, width, height, weight, content, etc. The Google feed can be managed in the Google Merchant Center. Setting up and optimizing the feed and campaigns requires expertise, so it may be wise to outsource. Tundra is a Google shopping agency with extensive experience to whom you can outsource the Google Shopping campaigns, so you can discuss the broad outlines of the data with the experts and otherwise be completely relieved.

SEA agency for Adwords and Google Shopping

For both Google Adwords and Google Shopping, understanding how something works is one thing, but advertising on a daily basis requires a budget and is therefore necessary to deploy efficiently. Setting up, controlling costs and optimizing Google Adwords and Google Shopping campaigns is therefore a specialty best left to an agency with knowledge and experience in that area.