Ironclad branding and identity
Branding is one of the most important ways to grow your business or brand. Branding ensures that all manifestations of your brand or company become recognizable to potential customers. You start thinking from the corporate identity (also called corporate DNA) and build the expressions of your brand or company from there.
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Get in touchWhy is recognizable branding important for your brand?
Branding literally comes from the word branding and you can actually compare it very well to that. Farmers used to brand their cattle to show that they belonged to them. Nowadays, you use branding as a brand or company to show that, for example, a product, service or website belongs to you. It is important for a user to know that a brand belongs to you because if he or she has a good experience, he or she will easily choose you again. Moreover, with the help of branding, the person gets a feeling for your brand.
What does branding provide within a good marketing strategy?
Marketing includes everything you do to bring customers in (to your store or website), get that customer to buy, and get them to ever return. Branding goes a little further than that. Branding is your company's identity. The basis of what you stand for as a brand or company. Expressing that branding, such as in a corporate identity, a logo and a brand name, that is the overlap with marketing. Good branding is the basis for a brand or company's marketing strategy.
Why is rebranding best done based on a company's dna?
Suppose you have a company or brand with a successful product or service. Over the years, the identity of the company has changed or no real thought has ever been given to the dna of the brand. Then rebranding can be a great way to put your brand on the map.
Rebranding with us is always based on a company's dna. We figure out this dna through conversations with the owners and all employees, after which we create a mission, vision and core values. On this basis come the more concrete branding products rolled out, such as the brand strategy, an adapted brand name, a new logo and a completely new corporate identity.
What are the benefits of using an agency for your (re)branding?
As an owner or experienced employee of a company, chances are you will develop blind spots for certain aspects within a company. To then (re)brand your own brand or company can ensure that you do not encompass the company's complete identity. If you outsource it to an external agency that specializes in it, you can be sure that the (re)branding is done in an objective, professional manner. In close cooperation with you, of course. We spar about outcomes, relieve you in the area of branding, so you can continue to focus on your core business.
Do you dare to differentiate your company or brand?
How can Tundra help you?
Tundra is a professional marketing agency based in Waalwijk and branding & identity is in our genes. Furthermore, we are a flexible sparring partner with a single point of contact throughout the project. With experienced project managers and a team of specialists in diverse fields, such as designers, web developers, copywriters, photographers, branding specialists and more, we can call ourselves a true full service marketing agency.
And we don't speak expensive language, but rather like a no-nonsense approach. This is how we have been helping companies and organizations in various industries with their branding and identity for over 20 years.
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Wondering what we can do for you?
Do you have a branding and identity question? We would be happy to help. Send an email to hallo@tundra.nl or call 0416 355 229 for a consultation over a cup of coffee or tea.
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Wondering how we can work together to make your brand, business or organization even stronger?Send an email to hallo@tundra.nl
Or call us 0416 355 229
