We Love Cooks

The house show of ATAG, the archetypal Dutch brand for high-quality kitchen appliances, attracts some 2,000 professionals each year, ranging from kitchen sellers and manufacturers to decision-makers at housing associations and healthcare institutions.

Every year, ATAG wants to surprise visitors to its home show with the novelties of its kitchen appliances. To realize this, they asked us to develop a striking theme for this event. The theme and the matching house style must be appealing and inviting in order to expect many visitors every year to be immersed in the world of ATAG and its brands Pelgrim and Etna.

Based on three keywords from the management, we created the 'Festival Cuisine' concept. We created a grandiose showroom in festival style, entrance tickets for visitors, food trucks, music and a real Ferris wheel! We took care of all the components: from the corporate identity to the invitations and from the lettering to the give-aways.

Festival Cuisine has developed into a successful House Show in which ATAG has been able to host and surprise many of its customers with a unique event with colorful house style!