New website and style for DMP

Tundra was asked to develop a new international website for DMP, but it soon became clear that there were also opportunities for the company's identity and positioning. In order to map out the DNA, we held DNA sessions with several (international) teams within DMP. What immediately stood out was DMP's personal approach, which resulted in the positioning payoff 'Your data in safe hands'.

We visually implemented this positioning through photography that clearly depicted DMP employees with their hands. We also refreshed the company logo and corporate identity with a critical eye and built a multilingual website.

The new positioning strengthened DMP's human factor. A nice overall project in which we were able to apply several of Tundra's disciplines.