Loon op Zand Municipality was looking for the best idea for help and care and wanted to ask its own residents for input. Residents could send in ideas and the best plans would win a voucher to implement the idea. The municipality asked Tundra to develop an effective campaign for this. We designed a powerful logo, defined the style, made animated videos, created a direct mailing and designed the vouchers. The campaign turned out to be very successful! Loon op Zand hoped to collect 20 ideas, but received no less than 140!

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