Damn good workmanship

The standard in screw transport

Van Beek is the technical and innovative specialist in screw conveyors, serving a global market from its office in Drunen. Van Beek sells, designs and manufactures customized screw conveyors, bulk truck fillers and screw heat exchangers for various customers in the chemical, pharmaceutical, environmental and food industries.

Van Beek is in full development and asked Tundra to bring line into the corporate identity where it should be clear that Van Beek is the 'mother' of the Dino and Celsius brands. This is because the different machine lines have taken on a life of their own with which lack of unity has arisen.

The brand positioning was scrutinized and a rebranding followed: the corporate logo of Van Beek and its brands Dino and Celsius underwent a restyling and the corporate identity elements were further developed. In addition to stationery and other correspondence material, the corporate identity was rolled out in all kinds of communications such as corporate brochures, product leaflets, advertisements and exhibition stands.

We even carried the rebranding into the factory with the decoration and signing of various areas, such as the lab where customers can do tests with machines and the delivery floor where completed machines are delivered.

A rebranding naturally includes a new website with modern web design! We developed a multilingual multi-website with different entries for the Dino and Celsius brands.

Van Beek's revamped corporate identity provides a strong basis for bringing one line into all communications. This has resulted in better recognition and greater brand awareness!